Gus'sGear Shop
Apparel, Gus Dust seasoning, drinkware, and more — official Gus's gear, shipped fresh from the UT Strip.
Even Better in the Dark
Our black apparel hits different at night. Hover the cards to see why.
Gus's Official Apparel
Rep Knoxville's favorite deli. Available on Etsy in multiple styles and sizes.
Rep the Strip
Tennessee Orange Hoodie
Bold Tennessee orange pullover hoodie with the oversized Gus's logo.
Shop on Etsy
Knoxville Classic
Tennessee Orange Tee
The classic orange tee. Gus's Good Times Deli, Knoxville TN Est. 1981.
Shop on EtsySwitch to dark mode to see the exclusive black apparel collection
The Dust That Started It All
The secret ingredient on our Hawt & Steamy sandwiches became a Knoxville phenomenon — a perfectly balanced savory blend that transforms anything it touches. Now shipped fresh from the UT Strip to 44+ states and 6 countries.
“Give it a shake.”
Shake It On Anything
Six favorites. Real fans, real plates. What's yours?
Popcorn
Game day MVP.
Sandwiches
The OG classic.
Eggs
Mornin' upgrade.
Grilled Meats
Dry rub boss.
Fries
Snack transformer.
Veggies
Savory kick.
Got a creative way? Tag us @gusgoodtimes
Rated 4.9 by 200+ fans
Real quotes · Real fans · Nationwide
“I order 6 bottles at a time. Puts it on everything — eggs, popcorn, pasta. Gus Dust goes with it all.”
“Grew up going to Gus's. Now I live in Atlanta and this seasoning brings me right back to the Strip.”
“Best dry rub I've ever used on wings. My gameday crew won't shut up about it. 10/10.”
Order Up!
Thanks,
Gus's Good Times Deli